Franco Grignani is well known as the master of optical graphic design

Franco Grignani, Untitled, 1970. From: Maestri di serigrafia: la serigrafia in Italia dal 1960 al 1980, Curated by Ferdinando Capisani, Pinacoteca Comunale / Centro Culturale "Alberto Viani", Quistello (MN), September 24, 2011 – January 14, 2012

Born in Pieve Porto Morone, Lombardy, 1908. Artist, designer, and photographer. He studied architecture and became a leading exponent of the second wave of Futurism. During the 1930s he founded Studio Grignani and started working as an advertising designer with Domus, Dompé, Mondadori, Montecatini, and Alfieri & Lacroix for which he designed numerous campaigns. Grignani has been the undisputed master of optical research in graphic design and his firm was the only real competitor to Studio Boggeri until the early 1960s. Art director of Pubblicità in Italia annuals for twenty-six years. His most famous project is the Woolmark. He wrote various essays and taught both in Italy and the U.S.A. He died in Milan, Lombardy, 1999.

Pura Lana Vergine, 1964, Woolmark.

Franco Grignani, Woolmark, 1963, Archivio Manuela Grignani Sirtoli

Franco Grignani at Centro Proposte in Firenze, Palazzo Capponi, 1966, Galleria 10 A.M. Art