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Friday, October 10, 2008


Stockholm based brand Lagom, pronounced with a long a and meens 'adequate' or 'just right', was founded by Nette Sandström, Martin Lydén and one half of hiphopduo Snook, Daniel Adams-Ray back in 2007 and was an instant success! They call it street couture with a twisted minimalism, skew cuts and adjustable details. Individual function and creativityis thier game. Precis lagom. [Buy Here]

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