Cheeky

© Rankin's Cheeky. Photo © 2009 Rankin. All rights reserved

For Rankin, society’s susceptibility to become blasé towards nude shots of women does not come from the abundance of explicit images in everyday life, but owes itself to a lack of quality and an erotic aspect. He says: “I do think there are a lot of crap nude images out there that are not particularly erotic, evocative or attractive, so maybe that's why people find them boring or distasteful. I think that nudes have the power to be really emotive, and perhaps our ambivalence towards nudity is more of a question of the quality of the nude imagery that pervades." [+here]