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Thursday, December 27, 2007

G-Star Raw at Tokyo Designer’s Week

The 75 metre-squared glass booth plays host to a series of handcrafted objects (made from denim naturally), waxed denim coats, a selection of NY Raw Special edition garments alongside highlights of the Spring Summer ‘08 catwalk collection. Quite apart from the obvious benefits of opening up the label to a crowd that won’t be as familiar with the brand as those at home on the front row during fashion week, it’s a bigger statement by G-Star about design as a whole. The company has described its space as an ‘infotainment environment’, which we take to mean a display of fashion and design objects intending to show how the two disciplines are no longer so separate, nor confined to their designated fashion week or design festival. And if the Spring/Summer shows just passed are anything to go by - where we witnessed a burgeoning trend for collaboration between the worlds of fashion and art, architecture and industrial design - then G-Star is certainly one step ahead of its denim peers. in wallpaper [Here]

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